Penthouse is a men's magazine founded by Bob Guccione and published by Los Angeles–based Penthouse World Media, LLC. It combines urban lifestyle articles and softcore pornographic pictures of women that, in the 1990s, evolved into hardcore pornographic pictures of women.
Although Guccione was American, the magazine was founded in the United Kingdom in 1965. Starting in September 1969, it was also made available for purchase in the United States. Since 2016, Penthouse has been under the ownership of Penthouse World Media (formerly known as Penthouse Global Media Inc.), which filed for bankruptcy in 2018. Its assets were subsequently acquired by WGCZ Ltd., the owners of XVideos, in June of that same year after winning a bankruptcy auction bid. Later on, Penthouse Global Media was spun off from WGCZ and rebranded as Penthouse World Media.
The magazine's centerfold models are known as Penthouse Pets, and customarily wear a distinctive necklace in the form of a stylized key which incorporates both the Mars and Venus symbols in its design.
The first US Pet of the Month was Evelyn Treacher, who was pictured on the cover of the first US edition in September 1969. The first US Pet of the Year was Stephanie McLean, who was pictured on the cover of the September 1971 issue.
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