embarrassment

Embarrassment or awkwardness is an emotional state that is associated with mild to severe levels of discomfort, and which is usually experienced when someone commits a socially unacceptable or frowned-upon act that is witnessed by or revealed to others.Usually, some perception of loss of honor or dignity (or other high-value ideals) is involved, but the embarrassment level and the type depends on the situation.

View More On Wikipedia.org