E-girls and e-boys, sometimes collectively known as e-kids, are a youth subculture of Gen Z that emerged in the late 2010s, notably popularized by the video-sharing application TikTok. It is an evolution of emo, scene and mall goth fashion combined with Japanese and Korean street fashion.
Videos by e-girls and e-boys tend to be flirtatious and, many times, overtly sexual. Eye-rolling and protruding tongues (a facial expression known as ahegao, imitating climaxing) are common.
According to Business Insider, the terms are not gender-specific, instead referring to two separate styles of fashion, stating that "While the e-boy is a vulnerable 'softboi' and embraces skate culture, the e-girl is cute and seemingly innocent".
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