cringe

In the fields of cultural studies and social anthropology, cultural cringe is an expression used to refer to an internalized inferiority complex where people dismiss their own culture as inferior (cringe-inducing) when compared to the cultures of other countries. In anthropology, cultural cringe is related to the concept of the colonial mentality (belief of inferiority), and usually is manifested in the anti-intellectualism deployed against intellectuals, scientists, and artists native to a colonized country or a former colony. Moreover, at the personal level, cultural cringe also is manifested as cultural alienation.

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